Tuesday, January 29, 2008

Rhetorical Analysis: Cats and Alienhead Norwegians

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Fa ra ra ra raaaaa! Ra-ra-ra-raaaaa. That doesn't have anything to do with anything, but I though you might enjoy that bit of timeless humor from A Christmas Story, now then back to more sensible words.
I know you said to refrain from doing the rhetorical analysis until Wednesday but since you shot my paper on guns (puns abound) out of the sky like a Christmas goose, I'm doing it anyways. Besides, I took Humanities 101 like 3 years ago, so basically I know everything there is to know about the arts. That being said, listening to most art critics makes me feel nauseous; a painting is a painting is a painting. To them I say, don't suffocate me with your pompous and pedantic insights about what the artist is really trying to say in his piece, lets' just ask him/her what they think and if they're not around leave me alone and let me enjoy it how and if I may.

" I was walking along a path with two friends—the sun was setting—suddenly the sky turned blood red—I paused, feeling exhausted, and leaned on the fence—there was blood and tongues of fire above the blue-black fjord and the city—my friends walked on, and I stood there trembling with anxiety—and I sensed an infinite scream passing through nature." - Edvard Munch

Back in the 19th century most schizophrenics were locked up and subjected to all manner of cruel and unusual therapy (ironically leading many to believe that everyone was out to get them). However, some got to walk on boardwalks with their friends and paint swirly pictures instead. We now call these people, geniuses. The medium used in Scream is oil, giving it a heavier "weightier" feel. The sharp contrasting colors (inverted from a natural setting) have fast reckless strokes that contribute to the sense of anxiety and anticipation. Other than the crimson sky, all of the objects in the painting converge on the central figure; including the "water", boardwalk or path, and direction of motion of the other 2 personages. Instead of being positioned at center or observing the rules of thirds, the screamer is off center, creating a strain and uneasiness compounding his fear. "His" fear may not be entirely accurate. The creature depicted seems to be void of sex and other characteristics that would categorize it as "human", thus isolating the figure from the rest of humanity, alone even when others are present. It's not up to us to determine whether the two black figures in the back have hostile intent toward the subject, but rather that they have a role to play and in the mind of the screamer they may possibly be a primary or secondary source of his/her distress.
The connection that I wanted to make from the photo to the painting (other than an attempt at humor in their similarities) is the theme of self perception and isolation. Although cats by themselves have limited inherent value, similar to that of a manatee, the white cat is all the more interesting not so much because of his reptilian antics but because he has broken free of the pride of kittens to go off and do his own thing. Whether he is screaming or roaring, he's playing to his own drum, he's accepted himself for what he is, a crazy raptor mimicking kitten, a lesson our Norwegian alien screamer man could learn from our feline friend. Maybe then he would pipe down, take a xanax, and go watch sportscenter like the rest of us instead of trying to understand the universe, but then again Europeans are always so presumptuous in their intellectual capacities. Live and let live, I guess.

Sunday, January 27, 2008

Rhetorical Analysis: The Name's Bond, Lame Bond.


Don't get me wrong, Bond's a stud. Misogynistic cold hearted killer though he may be. But the shameless use of Ian Fleming's most lucrative character in Omega's advertising is a betrayal to his legacy. Considering that this particular advertisement is almost completely void of text an analysis of the imagery and product design will give insight to the assumptions made and selling point of the advertisers.
The Product being advertised: Explicitly - Men's Luxury Watches. Implicitly - Men's and Women's luxury watches.
The Audience: Men with disposable income or a need to appear as one with disposable income.
The adjacent advertisement shows two of the three special addition Omega Seamaster Casino Royale watches ranging from $2000 - $5000 + tax. The macro camera shot and angle present emphasis on the amount of detail and workmanship involved each timepiece's construction (which includes 10,007 parts). The trademark 007 symbol on the second hand and face are given particular distinction and the avid bondaholic will (evidently) appreciate the rifled gun bore of the blue faced watch used in the introduction of every single bond film. Omega's strategy has been for several years to use celebrity image coupled with their product in absence of textual advertisement in order to create this identity of class and presumption that their product (and those who wear them) speak for themselves and need no explanation as to their quality and desirability. In this particular incident of creating a Bond like image it's completely appropriate considering the calm and cool demeanor of Agent 007. Also, text would be counterproductive considering the type of publication that this ad would be placed, most likely The Robb Report where well over 50-60% of the pages are single ads for luxury accessories and pleasures. Considering this fact and the average reader of such publications it is my belief that Omega isn't really trying to sell this particular watch, otherwise why would it be a limited edition? Unless you're either 12 years old or a complete tool, you're not going to wear a watch with 007 written across the bottom of it. A cross examination of the demographic Omega is trying to reach would most likely reveal that there are not many pre-adolescent male readers or tasteless men (ok, maybe half of them are) who would have the income to shell out 5k on a wristwatch. Instead they are selling a brand, an image. By getting their foot in the door (or your brain), they've created a binding relationship between one of the all time best selling franchises in American cinema and themselves. When you see bond you'll think Omega. How you sell a $5000 watch with logos or ethos I have no idea, maybe if a portion of the proceeds went to children in Africa or something but that's a stretch in and of itself. No this is pure unadulterated pathos, a pathetic appeal to man's need to see himself as a bad-A, licensed-to-kill, promiscuous assassin drinking shaken vodka martinis and driving the lasted Aston Martin. The saddest thing of all is I think that they were financially successful in what they set out to accomplish. Viva Ego.

Tuesday, January 22, 2008

Wet Socks

It's Tuesday night now and that which was intended to be completed yesterday has unsurprisingly crept and slept its way right up until the current time, 19:23 as the little clock in the corner tells me. Although my yet-to-be-written autobiography titled "Procrastina-" hasn't quite come to fruition yet, if and when it would hypothetically be written there would be a chapter within titled "Wet Sock Days".
Wet Sock Days recently came to me in the inspirational form of a wet sock; God works in mysterious ways sometimes. See, yesterday was Martin Luther King day or human rights day or something, all I know is I didn't have to go to school, go to work, or for that matter go out of bed; any holiday that has minimal public interaction and responsibility is a Grade A Holiday in my book. In their most cynical interpretations ( a mood I find all the more comforting on a dark January night with cold feet) some holidays are just too cumbersome with tradition, ritual, and social propaganda (charging material items to an 18 month interest-free credit card comes to mind). But that's a tangent for another time. No today is about Wet Sock Day or "Dirty Monday" if you will. WS Days are any day after a 3 day, 4 day, or prolonged weekend/vacation not to exceed a total of 14 days (after that long you're just plain lazy) when one is expected to get right back on that ninny of a horse called "reality" and you just can't seem to get with the program. It's the world's little way of giving you a sucker punch or a well placed Dead Leg right after a relaxing massage. You've gotten this free pass day to do essentially whatever you choose (they tell me this luxury becomes a rare delicacy indeed after marriage but for now, they're mine and I'll savor them) and then, BAM, you wake up the next day and you put on a pair of fresh warm socks and minutes before you leave you step in the melted snow that has come off of your sneakers in the kitchen and now it's too late to get a new pair AND catch the last bus that will get you to class on time. Wetsockday. It doesn't happen to be that literal every time but it's a metaphor that catches my point in all its drudging glory. You may even find a voice of alleged rational inside saying, "Well maybe it would be better if we didn't have these Holidays in the first place, hmmm?" But then you quickly silence that self righteous condescending little snot by mocking him in the quintessential 4th graded fashion and move on to your next topic of thought. Recently, monster.com ran an ad in which hundreds of suburbanites awake in the pre dawn darkness and rally together armed with their pillows and their coffee tables in order to fight back the approaching abomination of Monday morning; to no avail as you might have assumed.
Mondays I can handle; Monday was that little clause that most of us skipped over in the premortal realm.


"Hmm, a body and an opportunity to exercise free will with a reward behind doors #1 through 3? Or being cast down into outer darkness forced to watch as a spectator as everyone else gets a shot at eternal glory..."


"Yeah I'll take option #1 thank you very much and have a nice day. Oh, and you say I'll have an average of 4000-5000 Mondays while I'm down there? Well how bad can they be, amirite?"


Having personally just recently overcome Monday #1307 I can say that they (Mondays) are getting easier with the passage of time. Either that or the twinkle of youthful hope has most certainly dimmed entirely from my soul's window & considering my 20/400 vision that might be a more logical explanation.

At any rate, most critics (and dads worldwide) would respond to such a complaint with the ever popular, seldom thanked message of, "Well, you gotta grow up sometime!" although it's almost always used in an imperative form with a healthy dash of disgust added for good measure, at least that's how I've heard it.

That's basically it. Wetsockdays suck.

Oh, and when I tried to buy chocolate milk at the vending machine this afternoon to drown my sorrows, it wouldn't take ID cards, that's like double dutch Wetsockday.


Fin.

Sunday, January 20, 2008

The .40 Calibre: An American Cartridge (Free Write)

Scene: SHOT Show, Las Vegas Nevada, 1989
Smith and Wesson introduce an improved 10mm cartridge in response to the demands of law enforcement agencies for a more powerful and user friendly personal sidearm, the .40 cal. The .40 cal or .40 is the great compromise between the existing 2 most common used NATO rounds for handguns, the 9mm and the .45 ACP. Both time tested and widely available, the 9mm and .45 have their drawbacks that limit the use and success rate of the firearm and its operator.
When lethal force is concerned and/or necessary a number of variables must be accounted for.
External variables include target, location, environment and distance. Meanwhile, internal variables are accuracy, rate of fire, clip capacity, and reliability. Issued nearly 100 years ago, the Colt 1911 was the issued military sidearm for over 70 years. Using the .45 ACP the heavier 230 grain (15 grams) bullet had impeccable stopping power due to its large surface area and more importantly its low velocity, less than 900 fps, as seen in the adjacent ballistics gel test. It was extremely simple to operate and need little repair because of the low force generated by firing the weapon (21,000 psi). However, a fully loaded 1911 had a capacity of 7 rounds + 1 chambered, although current service models are capable of 13+1 capacity the gun itself is respectively larger and does not fit to every hand.
Issued in 1985 and still used by armed forces today, the 9mm is a lighter, higher capacity round that travels significantly faster than the .45 (1,200 FPS). Because of this and the smaller surface area the 9mm has been criticized as a "hole puncher". The issue is that when a 9mm round enters an armed assailant it passes right through him/her with minimal expansion, allowing the shot individual to continue being a threat for some time. For law enforcement this has an additional problem with non combatants are in the surrounding environment. A shot placed throught the shoulder or other soft tissue area of a perpetrator could easily strike a civilian or hostage, entirely missed shots can penetrate walls. As seen in the infamous (yet gratuitously overacted) scene of the death of Sonny Corleone, this smaller round requires several direct hits in order to bring someone down.


Enter the .40 calibre. With a wide range of available grains, the .40 can be a slow, hard hitting round or faster for penetration of vehicles and improvised cover with only a 20% loss of clip capacity in comparison with the 9mm. Now in it's 19th year of production, the .40 S&W has become the standard issued cartridge of the US Coast Guard, the first US branch of law enforcement to do so. Whether the Army and Marines will follow suit in the coming decades will largely determine on the round's acceptance as a standardized NATO round and whether a cost/benefit analysis can be satisfied for the upgrade from the 9mm for regular infantry. For the average citizen who does not have the time or capital to shoot tens of thousands of rounds and still wants a weapon for personal safety that does not have issues of over penetration the .40 is the right chose to make...unless you'd now like to talk about shotguns.

Thursday, January 17, 2008

Enthymemes and You

#1 A Current Battle

WATCO raising the thermostat on our apartment harmony?
Audience: Roommates of Apartment #114
Raising the Thermostat will disrupt our apartment harmony.
Because expensive gas bills upset poor roommates.

#2 An American Injustice

WATCO allowing students to grow beards on the learning atmosphere of BYU?
Audience: Administration of BYU
Allowing Students to grow beards improves the learning atmosphere of BYU.
Because allowing Grayson to maintain a well trimmed beard reduces his stress increasing his capacity to study and learn.

#2a Preferred Format but possibly illegal

WATCO allowing students to grow beards on the learning atmosphere of BYU?
Audience: Administration of BYU
Allowing Students to grow beards has minimal effect on the learning atmosphere of BYU.
Because allowing students to maintain well trimmed beards will no longer be taboo and thus insignificant to other students.

#3 The Neverending Story (minus Falcor)

WATCO taking a full 18 credit hours on a student’s overall well being?
Audience: Parents
Taking a full 18 credit hours will significantly harm a student’s overall well being.
Because allocating the recommended 54 total hours for academics will place excessive mental strain on Grayson’s brain.

#4 Once upon a time

WATCO eating only fast food on a student’s GPA?
Audience: Lazy students and/or freshmen

Eating only fast food will lower a student’s GPA.
Because having a diet high in calories & fat and low in vitamins and minerals will inhibit a student’s metabolism & motivation.

Tuesday, January 15, 2008

Rhetoric + Beer + Dogs = Party Time


Spuds MacKenzie. Need I say more? Ok then, here goes.
America's favorite narcotic, alcohol, is a multi billion dollar industry with an advertising budget to match. At the forefront of alcoholic advertising is Anheuser Busch, which outsells all other domestic brands combined. Introduced in a commercial during the 1987 Superbowl, Spuds, the "Original Party Animal", is seen here wearing a frat shirt, party hat and is on the verge of enjoying a cool refreshing goblet of foaming Bud Light. However, this ad is not just selling the concept of purchasing and drinking a product, but rather of how the product can create excitement, happiness, and social acceptance. The last assumption may be a bit of a stretch but stick with me here. First of all, who is the audience for this pooch? The list could include college students (men), former students nostalgic about their younger days (slightly older men), people susceptible to being deceived into making an irrational purchase primarily based on how cute a doggy in a t-shirt looks (women), alcoholics who inherently suffer fr0m depression, lastly and most controversially, children. Considering that Spuds MacKenzie memorabilia can still be found in abundance on the internet nearly 15 years after his death (technically "her" death, but that's another blog for another day) gives an indication about the success of this particular campaign which lasted less than 6 years. All of the above listed demographics have subcultures that frequently or occasionally consume alcohol in social (or not-so-social) environments. If you say "not children" feel free to get a plane ticket to any number of eastern European countries. By creating an icon, brand recognition and appreciation will increase consumer loyalty in these groups. Elements used in this ad include brand recognition, humor, and to some degree, shock value. Although fine print exists on the ad, the image is the major selling point, and that point is that bud light is a staple to having a good time. Using a dog instead of the stereotypical bikini model will leave a much more lasting impression on the viewer, the tell-tale black eye on Spuds only strengthens that goal. After several years of bad publicity (although there's really no such thing) Spuds was retired and Anheuser Busch abandoned the use of animals having a direct correlation to the consumption of alcohol in their advertising, at least until a certain trio of bullfrogs came into the picture....

Wednesday, January 9, 2008

Back to School, Back to Cool

Ah, everyone loves a good oxymoron.

And that's where we are kiddos, smack dab in 'happy-valley' Utah.

You'll see a significant increase in the number of posts in the coming weeks, granted that I get into the class that i am jockeying for today. See, it's part of the curriculum to post thrice a week about both specific and random things in a structured format.

We'll keep you posted until more conclusive results can be verified.

Danke and enjoy the Miami winter.
In the meanwhile enjoy an exhilarating round of FROGGER!!!


- G

Friday, December 28, 2007

Millenium + Eight

OK Campers start feeding the piggy bank and the tithe to the gods of home entertainment because this is going to be a year for some extreme cinema, and if not 2008 than '09 for sure. Take a look...

January
Rambo - Face it. Rambo has become a guilty pleasure of our needs for SOCOM fantasies... at least for guys. "Oh PAM, it's a guy thing, PAM!!"
Cloverfield - J.J. Abrams "monster attack on New York. I call it Post 9/11 Godzilla. Expect mounting suspense and action leading you further and further out of your seat in spite of recycled screenplays

March
10,000 BC - a must-see trailer is out there now for this epic (amazing CGI work) and from how it feels it will succeed where Apocalypto fell short. http://www.10000bctrailer.com/

May
Iron Man - Buyer Beware! The super hero genre is quickly becoming (who are we kidding, always has been) Hollywood's bread and butter, slapping together a sloppy script and bathing us in visual effects hoping we'll accept their laziness...and we shamefully do.
Chronicles of Narnia - The first one was unfortunately criticized and compared with Peter Jacksons LOTR trilogy. From the trailer and story this sequel promises to satisfy a much older audience, similar to the progression of the Harry Potter Franchise (more on this later)
Indiana Jones and the Kingdom of the Crystal Skull - Ok, maybe Shia Labeouf is as Indy as a nazi pig, but we've been waiting for this movie for over 10 years. I dare you not to see it opening weekend!

June
The Dark Knight - Need I say more?
The Incredible Hulk - Scoff NOT!!! The old Incredible Hulk was a fiasco at best, but I foresee an almost "Batman Begins" similar resetting of the franchise with main actor Edward Norton.
Wall-E - This has got to be one of my most anticipated movies coming out. Wall-e combines the nostalgic characteristics and appearance of Johnny 5 but minaturized to the size of "Batteries Not Included" If you don't remember that one I highly recommend it. "GO PIXAR!"



Wanted - I'm a gun junkie. Period. http://www.youtube.com/watch?v=O7ftozVc3lI
Mongol - This is going to be one of those hand toss foreign films that are either really awesome or not so really awesome.

July
Hancock - WILL SMITH is a superhero (of sorts) battling alcoholism, narcissism, and a whole sleuth of other problems. An interestingly (and curiously) genuine idea.

August
The Mummy 3 - Oh my, if there's anything we've learned from the never ending sequel attempts of production studios First step is A) come up with a great story, great visuals, great movie, then B) sign on for an overthetop sequel fo bigger stunts bigger jokes bigger budget crappier movie and finally C) redeem yourself with a super serious trailer and epic music to prove to audiences that this sequel will be closer to the "original" and has been recalibrated for what audiences "really" want. Sometimes they lie, sometimes they're telling the truth.

September
The Punisher : War Zone - I loved the first one and i'm glad to see that they've waited a few years for this one

October
Where the Wild Things Are - Our favorite childhood story comes to the big screen (can you tell i'm writing faster? My dinner's here :)

November
Bond 22 - I drool in anticipation, Casino Royale..... changed my life...kind of, but not in that lame-@ss way described by nerds who dive into their subconscious fantasies for relief from their spoiled and wasted lives...no this was way way different than that.

December
Star Trek -JJ Abrams current project after Cloverfield (can he finish in time by Christmas?) ask Spock.

Atlas Shrugged - Interesting blip on my radar, havent read the book but always wanted to

G.I. JOE - RAY PARK (toad, darth maul) is the legendary SNAKE EYES!!! 2009
Wolverine - This is going to be a risky one. 2009
Avatar - I'm stoked for this and I don't even know why 2009
Transformers 2 - See Wolverine 2009

Thursday, November 8, 2007

O'Doyle Rules!



Yes. No. What? Haven't gotten there yet. What's it to ya? Airplane was a funny movie. Snorkafork Billy-bally bang bang! Ok, that was my creative "typing without thinking" exercise that I like to do when I'm writing and get the ol' blockaroo in the brain. So.....how are you? Neato. Basically I define my week in Photoshop posters. Wanna see one? Too late, you alreadylooked! It's not your fault, the eyes just lock on to things that break structure; stick out. Not to mention that they're works of art. Art that someone else conceived and I followed the tutorial like a finger paint stencil, but art NONE THE LESS!!! We have a big time (big for us) auction this weekend, the items include Pancho Villa's pistol, rifle, and a gun of his body guard. We'd like to see it sell for $60,000 - $100,000; but don't count your russians before they revolt - mamma usta always say. As you can see, November was is will be a hoot and a scoop. But enough about that. I think Bishop is on vacation or dead, because I can't get him on the horn (this would be provo bishop, not santa clause bishop{ i always feel like whispering and checking over my shoulder when something is inside one of these parenthesis [ like I'm part of a secret Knights Templar Society] you know?} so don't get them confused)

Monday, November 5, 2007

Fans, Excrement, & Velocity

So I may be screwed with a capital F considering BYU. I was allegedly supposed to defer a semester (FALL) and I have to be enrolled for Winter and be taking online courses by Dec 15th or Payment on certain loans will begin to come to fruition. But it's too late to enroll as a "former" student and the deferment application deadline was last week. But suuuuuuurely the Ahole Bureaucrats of the ever fair Happy Valley BYU Admissions office will kindly make an exception for yours truly. No Time, lots of worrying to do, Ta-Ta!